Well hello there!
If you follow PMQ Pizza Magazine on Facebook or
Twitter, you may have noticed a recent surge in posts last week. The reason
being is that it was my first week on the job as the new Social Media Director
for PMQ Pizza Magazine.
First, you may be asking, what is a social media
director? And that is exactly what I hope to expound upon with this blog, not
only to track the changes we are making here at PMQ, but also to give you
insights into the ever-changing world that is social media. A social media director wears a few different hats.
Among the top responsibilities for such a job is:
- Create the social media strategy both for short and long-term.
- Post on social media (that one should go without saying!).
- Coordinate with PMQ employees to ensure the effectiveness and adoption of relevant social media techniques
- Coordinate the planning of social media campaigns
- Provide benchmarks and analyze data
- Monitor and comment on trends in social media and refocus goals based on changing trends
- Monitor the competition and be aware of market changes
To be a social media director, one must be:
- creative
- diplomatic
- cool under pressure
- strong at interpersonal and presenting skills
- skilled at project management
- organized
- knowledgeable of social media and networking platforms
- able to build a strong network of peers and partners
But most importantly, one must have
the time to be able to do it right. That is the struggle for many small
businesses today. But if you don’t have the resources to hire someone
full-time, there are still many strategies and tips to help make your online
presence felt without consuming your entire day.
A little about me
I have worked in the print news industry at a daily
paper for the last five years while volunteering my free time to help run a
film festival where I did the social media for both. I attended Cal State San
Marcos for my bachelor’s in literature and writing studies degree with a minor
in film and the University of Mississippi for my master’s in higher education
and student personnel. I’ve worked previously as a secretary, in politics, as a
tutor and even spent a couple years at Papa John’s Pizza when living in
Escondido, CA. I look forward to working at PMQ for many years to come.
Now about you
I have spent the first week on the new job
researching and getting to know you. While I will continue to work on finding
out more about what social media you are using in the coming weeks, early
results show that about 50-60% of you are on Facebook and less than that on
Twitter and Google + with only a handful on MySpace.
As for Yelp, Foodspotter, UrbanSpoon and other
various foodie sites out there, a lot of you are listed but there are just as
many that are not.
My hope is in the coming months we can learn
together as partners and that I can help you navigate your way to a successful
online profile that will boost customer recognition, reviews and hopefully,
even, sales.
What are you most looking for out of social media?
How can PMQ help you with your online presence?
And if you haven’t liked us, tweeted at us or followed us yet, be sure to do so
today so you can follow along on this new journey with us.
