Tuesday, December 24, 2013

Blue Highway Pizzeria embraces Twitter and sees results


Blue Highway Pizza staff
This week we talk with Layla Ruffino, the marketing manager and community organizer for Blue Highway Pizzeria in Gainesville, Florida.

Having recently opend a third location in Ocala in June and maintaining their Gainesville and Micanopy locations, means that working with the community and using social media are crucial. 

Q: When and why did you join Twitter?

A: We joined Twitter about two years ago. To be honest I didn't see the value in it right away and just linked our Facebook to Twitter and would occasionally send out Tweets. We have been a lot more active over the past year on Twitter and are happy with the results.

Q: We have found only about 50% of pizzerias have a presence on social media. What advice do you have for pizzerias in terms of social media?

A: Stay active and engaged. It's a great way to keep in contact with your guests, other businesses and the community. Word of mouth is the greatest form of advertisement. If your guests feel a connection with you they will be more likely to share it with their friends.

Q: What you have found to be the most effective posts on Twitter?

A: The most effective posts have been conversations with with happy guests. I just love it when I share a picture or a special and it starts conversation.

Q: What is the key to success with social media for any pizzeria?

A: The key to our success is engaging with our guests. I try to make posts that will inspire conversation and get people excited. Picture of food aregreat but everyone likes to see the behind the scene shots too.

Q: What is unique to your restaurant that you try to highlight on social media?

A: Our team is like a family and our guests feel at home when they dine with us. I like to capture moments of our everyone working together and having fun.

To learn more visit their website, like them on Facebook or follow them on Twitter