Daredevils Pizzeria in Devil Hills, North Carolina joined social media because they knew it was a great advertising tool plus unlike all other avenues, it is immediate and interactive. Bill Golden, Owner/Operator decided to share his thoughts on Twitter with us.
Q: When and why did you join Twitter?
A: Twitter is another advertising tool. It's free, 24 hours a day and 365 days a year. It is immediate, interactive and able to reach people just about anywhere.
Q: We have found only about 50% of pizzerias have a presence on social media. What advice do you have for pizzerias in terms of social media?
A: Get a twitter account! If you don't do anything at least claim YOUR name or what YOU are. Younger people are on it. It's a great way for free FREE advertising.
Q: What you have found to be the most effective posts on Twitter?
A: Daredevils is in a vacation and tourist area and we are posting pictures, usually beach pictures, posts about the local weather. In the fall, winter and spring we post more about specials. We're a pizza place so the menu is pretty much set. If there is a menu change it is drink specials so it's a great way to get that info out there.
Q: What is the key to success with social media for any pizzeria?
A: Be active! Try and be original and try to compose each post and not do the same exact thing over and over. It may be tough but do something different. Most important, just do it! Be active.
Q: What is unique to your restaurant that you try to highlight on social media?
A: We make our own dough. We are locally owned and operated for over 20 years and we are right across from the beach.