Tuesday, July 8, 2014

Athen's Papa Johns loves Twitter for building relationships and here is why

Malinda Inthirath and several people at Papa John's in Athens use Twitter to build customer relations. Here is how they do it. 

PMQ: What is unique to your pizzeria in terms of social media?
MI:We build relationships with our followers. Following back/ Retweeting/ Favoriting/ Mentioning/ and even just jumping into (seemingly) random conversations gives us the opportunity to create relationships and actually get to know our followers, rather than relying on searching for the mentioning of our brand/pizzeria to have conversations.

PMQ: How long have you been on Twitter?
MI: Since around 2009.

PMQ: What are some tips for the best uses of Twitter for a pizzeria?
MI: Following back your followers and interacting with them first. Interaction is a big part in creating relationships and loyal customers. It's fun to reply to a tweet about what one of our fans is watching or telling them to have a great day. We also don't just tweet about pizza, and we definitely don't over-hashtag.

PMQ: Have you found certain times of day to be the best for tweets?
MI: People in our demographic tend to tweet more in the evening than any other time, but we can still drive engagement with free pizza giveaways around lunch and dinner time.

PMQ: What is the key to success with social media for any pizzeria?
MI: Building relationships with our followers is the most important thing you can do.

PMQ: Not every pizza shop can afford a PR firm, so for those who are busy and can't hire this job out, what advice do you give them for social media if they just can't post daily?
MI: If you don't have a budget and can't take time to make a plan, the very minimum you could do to get a twitter fan-base would be to have an idea of what your demographic's interests are and cater to that. Whether it's sports, television, movies, etc. Also make sure you use the appropriate language/terms/slang. It's good to interact on the same level as your followers. You want to blend in and be like one of them.

PMQ: We have found only about 50% of pizzerias have a presence on social media. What advice do you have for pizzerias in terms of social media?
MI: It's great to be on social media! There are so many platforms available to reach thousands of people at once, why not utilize it to reach your audience/customers? After all, people are spending more and more time looking at their phone screens than billboards.

Follow Papa John's Athens at https://twitter.com/PapaJohnsUGA.

Note from Melanie: For those who don't Tweet, here is a great resource on getting started and what a lot of the words used above mean!