Monday, September 8, 2014

Celebrate pizza holidays with social media!




There is nothing like a pizza holiday and nothing like social media to capitalize on the celebrations by getting people to eat at your pizzeria.

Last week, September 5, was National Cheese Pizza Day which is like the kick off to the big celebration of National Pizza Month (October). But pizza holidays are plentiful year round and a great way to kick up your marketing a notch when the public conscious is already thinking about pizza. Get them thinking from the figurative to the literal with three easy steps

#1 Check out PMQ's article for this month and download the National Pizza Month logo for free to use on your promotions. 

At PMQ this September, we focused on eight great promotions for the National Pizza Month holiday. The free logo is available here. Use the logo when you post on Facebook or even on Instagram or Pinterest. 

#2. Mix it up at the store with some new recipes, coupons and more.

Make sure when people walk in the door, they know it is a party. October is time to celebrate pizza all month long. So why not try out some new recipes (see our Recipe Bank)? Come up with a cool coupon or trivia with pizza facts where people can win a free personal pizza? Decorate the store with pizza-related decorations. Do it big! But share the hashtag for the holiday on your in-store promotions to encourage customers to do your social media with you! 

#3. Tweet about it. Use the hashtag for the holiday (Sept 5 was #nationalcheesepizzaday) 

Pizza was the big talk on Sept. 5 as one of the national trending hashtags thanks to #nationalcheesepizzaday. Wouldn't it be wonderful if we kept it going all of October with our tweets #nationalpizzamonth? Some great examples of Tweets from National Cheese Pizza Day include:

Nonna of Italy ‏@NonnaOfItaly 4m
Happy National Cheese Pizza Day!!! Enjoy 50% off any pizza Dine in or Take out http://nonnaofitaly.com/ http://fb.me/4Zn4lJIwJ

Greathouse of Pizza ‏@GreathousePizza 2h
Happy National Cheese Pizza Day! In its honor we will be giving away 4 FREE 12" Cheese Pizza! One of... http://fb.me/1Lkev3UIS

Pizza Hut ‏@pizzahut 4h
HAPPY NATIONAL CHEESE PIZZA DAY, AMERICA. Get into the spirit.

Want to learn about all the pizza holidays?

Our friend Scott Wiener has a great little Pizza Calendar started over at his blog. Below, we've added a few additional dates to celebrate and if you really want to get into foodie holidays, check out the OC Foodies full daily calendar.

Pizza Holidays

January 20: Cheese Lover's Day (what better way to celebrate than with pizza or cheese bread?)
February 9: Pizza Pie Day or National Pizza Day
March 6: National Frozen Food Day (Give some love to the frozen pizza guys)
April 16: Day of the Mushroom (pizza topping we say)
April 19 Garlic Day (garlic bread anyone?)
May 11: Eat What You Want day (we want pizza)
June 4: National Cheese Day (see January 20)
September 5: National Cheese Pizza Day
October - All of it is National Pizza Month but get extra special on
October 1: World Vegetarian Day (veggie pizza?)
October 11: National Sausage Pizza Day
November 12: Pizza with Everything Day (or on Scott's calendar it is: Pizza with Everything but Anchovies Day)
December 1: National Pie Day (sure they mean the other one, but who doesn't want a pizza pie?)