Monday, January 12, 2015
Say goodbye to social media the right way
Step #1 - If you are closing your restaurant, announcing this on all social media channels you use and inviting people to share their memories and say goodbye is a nice first step.
How: It is never easy to say goodbye but after X# of years, Restaurant Name, is closing our doors on X date. We want to take the time to thank all of our loyal customers and we look forward to the next step in our journey. Please share below some of your favorite memories of your time here.
Step # 2 - Change the hours on your Facebook page or Google+ or any social media that allows for you to have hours to "permanently closed."
How: Go to About and Page info and edit the hours.
Step # 3 - Feel free to engage your audience even after you have closed. Share old photos and memories of the time you spent at the restaurant. Thank people individually for their interest. Take some time to reflect on the job well done that you did.
Step # 4 - Don't stick around forever. You have the power to pull the plug when you want. Take 6 months to a year on Facebook or Myspace or Ello or Google+ and let people share memories before you delete the account. With Twitter, I wouldn't stick around, I would delete the account within a few weeks after closing. Same goes with Instagram unless you have enough interesting photos to stay relevant once closed. YouTube, can, on the other hand, remain available for people to watch videos long after you have closed. Just be sure to include information that the restaurant is closed now.
How: On your page, select settings and then general info. The bottom option is delete your page. Select and follow instructions.
Step #4 ALTERNATIVE - Opening a new restaurant? Use the old page to invigorate fans to try out your new place. Keep the old page open until you feel you have successfully transitioned people to like the new page. Then shut it down.