If you are using social media for your pizzeria, then one thing you should definitely be checking is your Klout score. How do you stack up against other pizzerias or other individuals using social media?
The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. You can log into https://klout.com by using your Facebook or Twitter account. After that, you can click on settings in the left hand corner. This lets you first boost your profile by adding a photo, more details and your brand name. In the next tab, Networks, you can add every social media outlet you are part of so that your Klout score is reflected by all social media you do.
Klout has now added suggestions for people to follow with similar interests so it can help you grow your brand. It also now has scheduling of interesting stories in topics related to your field. Following both of these suggestions daily helps boost your score.
When thinking about sharing content on Twitter or Facebook or other social media outlets, you can get the plug in to +K it so that it shares through Klout. This lets you schedule when the post will be made and helps boost your social media score.
So, why bother?
Klout is just a numerical assignment to how well you are doing on social media. Don't rely on it for everything but it does help give you a sense of how well you are posting and what you can do to make it better. I also utilize http://likealyzer.com/ to check our Facebook score each month to see how we are doing. It provides suggestions on how to improve and is a big help for brands trying to see why they are not getting the engagement they want.
PMQ Pizza Magazine is a 66 and steadily climbing up. Let us know in the comments below what your score is!