For Memories Gourmet Pizza Company, a simple case of mistaken identity led to quite a bit of online bullying recently. A different Memories Pizza in a different state fueled online rage after stating their opinion that they wouldn't serve pizza at a gay wedding. Mike Premeau and Kathy Danke, who don't share the same beliefs or the same pizzeria, did share a name. As people took to social media to express their outrage and support for Memories Pizza, Memories Gourmet Pizza Company was caught in the cross-fire.
Tell us a bit more about the company
We are Memories Gourmet Pizza Company and we manufacture
frozen Gluten-free/No preservative added (12”), and Traditional (12 inch
traditional varieties and 7 inch traditional and breakfast varieties) pizzas. Our
products are available for purchase thru grocery stores, natural food stores,
restaurants, bars, convenience stores, gas stations and small fast food
locations such as ice cream shops. We are a wholesale manufacturer that has
been in business since 2012, servicing eastern Wisconsin and are in the process
of expansion that will allow us to cross state lines with our frozen meat
product lines. We will be connecting with a national distributor at that time.
Tell us what happened with the national news picked up the story on the Indiana Memories Pizza story. What sort of reactions from people did you get despite having nothing to do with the story?
Tell us what happened with the national news picked up the story on the Indiana Memories Pizza story. What sort of reactions from people did you get despite having nothing to do with the story?

Has this sort of
brand confusion ever happened before to you?
No.
What tips do you
recommend to people on handling such a situation?
Practice patience, it will definitely take time to
recover, however there are procedures that should be followed: Make sure you
seek legal advice immediately to make sure you and your business are protected.
Don’t take the action personally, it is directed at your name and not you,
educate the consumer as fast as possible. Try to make something positive out of
the situation.
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Memories Gourmet Pizza Company response on Facebook |
Has it quieted
down since then or are you still finding people responding?
Yes, it slowly grew to be less and less, however, there
is the follower that just heard about the stand we took and feels the need to
comment. Mostly people that are uneducated about the situation or just feel
that they need to reinforce the statements made by one side or the other.
What about your
regular customers? How did they respond when they saw people react negatively
to you?
They were
shocked by the news, mostly because we communicate directly with most of
our customers and they know us and the principals we operate with. Actually, most posted on the doors, that the
product on the shelf was not, or in any way, related to the media outbreak.
What is social media to you?
It is our primary means of advertising and communication
between us, the retailer, and the consumer and has become an integral part of
our business.
What type of posts and
frequency have you found to be the most effective?
Always any
new event or any positive change of business that the customer would be
interested in, as well as a way of driving them to your web site for typical
information and to inquire if questions arise. In our case the announcement of
a new variety, location, or an event we are participating in as well as
feedback, hopefully positive ones.
We have found only about 60% of pizzerias or pizza related businesses have a presence on social
media. What advice do you have in terms of social
media?
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